Pantone, the leading provider of color systems to various industries, introduces “a Pantone color of the year” every year. In the year 2016, Pantone for the first time used a color that is a blend of two colors – “Serenity” and “Rose Quartz”. It challenged the traditional perception of color and has managed to win many hearts. In 2017, Pantone has chosen “Greenery” as the color of the year.
Benefits of Greenery – The Pantone Color of the Year 2017
Natural Color:Bright green color is the natural color of the earth. Greenery is considered as fresh and that’s one of the main reasons why Pantone decided to choose Greenery as the Pantone Color for the year 2017. Every year, with the help of a panel, Pantone chooses a color that is considered as the pantone color of the year. The decision taken by the panel is based on several considerations like socio-economic and environmental conditions.
Healthy and Environmental Friendly Color:According to researchers, greenery, the pantone color of the year, is a calm and healthy color and will be a popular choice for food brands. They also feel that brands that are closely connected to the environment or brands that followan environmental friendly path will be really excited about the choice ofGreenery as the color of this year. Even corporate brands that are into the financial sector may use the color for their advertisements and branding as it will be a bold and unique choice that can provide them with some advantages over their competitors.
Bring a Positive Energy:Designers worldwide have already started using Greenery, the pantone color of the year, and most of them feel that it is a trustworthy color that can bring about freshness. Many designers use greenery color for printing business cards and creating logos as they tend to bring life and impart positive energy. Greenery has already replaced the dull looking grey color in many corporate brandings.
Safe Color: According to experienced designers, greenery is a safe color that is used as a symbol for approval. Because of this characteristic, you can use greenery for any kind of approval and confirmation messages.
Improve Concentration: Biologists believes that by using greenery in your home or office, you can restore and help your mind concentrate more on your day to day tasks. When you are overworked, your mind gets fatigued and fails to concentrate. With the help of nature and greenery, you can restore you mind and improve your concentration.
Rejuvenating:Not only for your business purposes, you can use the pantone color of the year – greenery for decorating your home as well. With the help of the pantone color guide, you can choose a yellowish-green color to decorate your walls and windows and make your home or even your office more fresh and rejuvenating. With the help of an expert home designer you can turn your sofas, pillows, lamps, rugs and carpets to greenery or shades of it to blend with nature.
Greenery – the 2017 pantone color of the year is a welcome choice that can be used in all areas of our life. It can easily transform our life and make it more fresh and entertaining.